The Importance Of Collaborating With Your Property Stylist

Vendor and property stylist collaborating.
Image by John Schnobrich on Unsplash

The process of selling your home is a massive upheaval – emotionally and practically. You may feel sadness about leaving the memories you created there, or a general sense of overwhelm about the amount of work required to get your property ready for market.

A collaborative relationship with your trades is paramount to the success of your campaign

There are many factors to take into account when you choose your property stylist. You may base your decision on the recommendation of your agent or a friend, or it may be determined by your budget or because their design ideas align most closely with your own. You may simply come together because you connect with them on a personal basis.

Once you choose your stylist, how do you maintain a good working relationship?

The following are some suggestions of ways to nurture your relationship with your property stylist, through what may be a challenging few weeks ahead:

1. Remain objective: Remember why you hired your stylist in the first place – for their expertise. Trust and commit to their ideas. Your stylist’s job is not to satisfy your secret interior design aspirations, it is to ensure you the best return on your investment. The style and stock they choose to put in your property will not be based on yours or their personal choice, their considerations are based on your buyer demographic. In their space planning, they must also take into account the best photographic shots to meet your marketing requirements.

2. Don’t book other trades on installation day. Be prepared and stick to your timeline. The stylist should be the last person in the property before the photographer. Installation day can be affected by a myriad of unforeseeable issues – from weather to parking – so the last thing your stylist needs is to work around other trades, dust and noise. If you have agreed to clean or declutter the house ahead of installation, make sure you do it to avoid further delays and unnecessary damage.

3. Understand stock considerations: Unlike when you buy a piece of furniture from a store and you can order the piece you want, most stylists have to work with the stock available to them close to the time of your installation. They may not know which individual pieces they have at their disposal until only the last minute, which means they can’t promise you the Replica Eames lounge or Egg chair.

4. Trust the instincts and experience of your stylist: Most people have some interest in interior decoration. However, styling a property for sale must not be confused with interior design. They are very different beasts. Let me say it again: trust your stylist.

5. Be collaborative, rather than intrusive. Styling looks like a glamorous job, however, there are many variables to consider that most owners never have to think about. That is why your stylist will give you a long list of terms and conditions, which are for your protection, as much as the theirs. Their selection of your scheme is only one small part of the stylist’s job. Many of their responsibilities are linked to the logistics on installation day, such as:

  • Ensuring there is no damage to your property or the furniture
  • Ensuring easy access for your delivery
  • Ascertaining that the dimensions of the furniture will fit through doors and tights spaces
  • Health and safety on site, which now includes COVID-safe requirements
  • Checking that the right stock turns up – particularly if photographer is booked that day

Any number of things can go wrong on the day, and they will. The work is fast-paced, and your stylist will have to make decisions on the spot, at the same time as transforming your home into one that will sell and meet your expectations. A good stylist will work around these challenges, but they need you to work with them, rather than against them. To trust them. A good working relationship will guarantee a smooth and profitable transition, leaving you confident to move onto the next stage of your life.

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