In this post I must retract pretty much everything I said in my earlier post, Is Millennial Pink Here To Stay? You see, recently it has come to my attention that our love affair with pink isn’t quite over.
I’ll be honest, few colour trends – apart from yellow – have surprised me as much in terms of the popularity, flexibility, and longevity of pink – the evidence of which you can see in majority of homewares stores.
And while I’m apologising, there’s another confession I should probably make.
I’m starting to embrace the colour – not, I hasten to add, because I’m middle-aged and veering into the dangerous territory of pastels, or because COVID-19 continues to fuel my need for security, stability and comfort.
For another reason…
Pink has changed!
Thankfully, the colour is losing its gender overtones of the fifties, and it now represents compassion, nurturing and love. That’s why we’re seeing it used in every room of the house and why designers are embracing it for campaigns and feminism to depict strength.
According to Valerie Steele, author of Pink: The History Of A Punk, Pretty, Powerful Colour, “Pink is going through a generational shift.” And it’s happening in fashion and interiors. Gone are the days when it was only used in little girls’ bedrooms. Today, it is being splashed across the walls of living rooms, for sofas, and even in tap-ware, if the current trend for rose-gold is anything to go by.
Pink has become empowered. No longer an accent colour, it has become a leading colour in interiors
Pink is just so flexible. Light, subtle tones warm up neutrals, while its hotter shades convey a sense of daring, luxury, and creative confidence. Not that it ever truly disappeared from the design scene. For centuries, Europeans showcased it in their bare plaster walls, marble bathrooms, and velvet curtains, and European men have never been afraid to embrace the colour in their wardrobe.
But despite its popularity in Europe, it has taken longer for Australians to embrace pink
Until recently. Since the Scandinavian and Luxe styles hit our shores, we can’t get enough of it. It seems there’s no limit to our pink game.
But there is one caveat. For the purposes of property styling, don’t get overexcited. My advice is to use it as an accent colour – for cushions, feature walls, in a naturally light rooms to reflect warmth, or in a child’s bedroom – but no hot pink sofas, please!