Who is The Styling Consultant?
Louisa has worked within the interior decoration industry for almost twenty-five years, in real estate for five, relocation for three, and property styling for the past eight.
She began her career in a boutique interiors store in the UK, then moved onto a role as design assistant to a successful interior designer in London.
For three years, she ran her own painted furniture company – sourcing and painting antique furniture and kitchens – and since her relocation to Australia, she has worked for several Sydney property styling businesses in both a design consultant and property styling capacity.
Louisa understands the very different nature of property styling to interior decoration, as well as the importance of listening to the experts.
Styling a property is a form of visual merchandising, which is why it vendors must be objective about it – not always easy when it’s your own home.
The advice of expert in the trade is invaluable to your preparations.
Property styling maximises the return on the owner’s investment. However, whilst a fully-styled property is the optimum solution, the logistics and cost of that aren’t possible for every owner.
Louisa likes to give you options.
To stand out on the market, properties must reflect the lifestyle that most appeals to the buyer demographic of your area, rather than the vendor’s preferred style, and property styling isn’t simply a matter of improving the appeal of a property, it is also about knowing how to downplay the less desirable aspects.
Louisa can help you with that. She shares her wealth of experience and knowledge in this blog, and in articles for real estate sites such as Domain and other lifestyle magazines.
This blog provides a library of posts dedicated to property styling and interior decoration. It is packed with advice about the latest styles, trends, products, and general news in relation to styling your property for sale.